History[ edit ] Cover of Wired issue 1. Wired, which touted itself as “the Rolling Stone of technology,”  made its debut at the Macworld conference on January 2, Six authors of the first Wired issue 1. Other contributors to Whole Earth appeared in Wired, including William Gibson , who was featured on Wired’s cover in its first year and whose article ” Disneyland with the Death Penalty ” in issue 1. However, the first issue did contain a few references to the Internet, including online-dating and Internet sex, and a tutorial on installing a bozo filter. The last page, a column written by Nicholas Negroponte, was written in the style of an e-mail message, but contained obviously fake, non-standard email addresses. By the third issue in the fall of the “Net Surf” column began listing interesting FTP sites, Usenet newsgroups , and email addresses, at a time when the numbers of these things were small and this information was still extremely novel to the public. Wired was among the first magazines to list the email address of its authors and contributors. Associate publisher Kathleen Lyman formerly of News Corporation and Ziff Davis was brought on board to launch Wired with an advertising base of major technology and consumer advertisers. Lyman, along with Simon Ferguson Wired’s first advertising manager , introduced revolutionary ad campaigns by a diverse group of industry leaders—such as Apple Computer , Intel , Sony , Calvin Klein , and Absolut —to the readers of the first technology publication with a lifestyle slant.
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